Q&A: Client Marketing Support from Teladoc Health UK 

We spoke to Laura Mackrory, our Head of Marketing at Teladoc Health UK, to find out how THUK clients are supported.  Read on…

Q: How does Teladoc Health UK support clients in raising awareness of their services?

A: We become a cheerleader for your brand! Our experienced marketers provide a full suite of marketing support, including tailored campaigns, educational materials, and multi-channel communication strategies to ensure members fully understand and engage with the healthcare services available to them. We work closely with our account management teams to ensure our clients are delighted.

Q: What kind of marketing materials do you offer?

A: To reflect the virtual nature of our business, we create predominately digital assets such as emails, posters, social media content, and videos—all designed to drive awareness and encourage utilisation. These materials can be branded to align with our client’s brand identity and personality.

Q: Do you provide custom campaigns for different clients?

A: Absolutely, we’re not a ‘one size fits all’ business. We understand that each organisation has unique needs, so we create bespoke campaigns that resonate with their audience, whether that’s via targeted messaging, personalised email journeys, or specific engagement strategies.

Q: How do you measure the effectiveness of marketing efforts?

A: It’s very important to understand how communications are landing and what can be improved and evolved in the future. We track engagement through key metrics like service utilisation rates, email open rates, and member feedback. This data helps us refine our approach and continuously improve outreach strategies.

Q: What role does user engagement play in increasing service uptake?

A: User engagement is crucial, we want people to know about and experience our services. We work alongside our client’s marketing teams to deliver internal communication strategies, including webinars and Q&A sessions, to ensure people feel informed and motivated to use or promote the services.

Q: How can clients get started with Teladoc Health UK’s marketing support?

A: It’s simple—my marketing team collaborates with clients from day one to develop a tailored and strategic marketing plan. We provide personalised and ready-to-use materials, including content from our very own Teladoc Health clinical experts, patient case studies (there are lots of these!), strategic guidance, and ongoing support to maximise awareness and utilisation.